We are proud to anounce that today the Mitsubishi Lancer Sportback website received a Site Of The Day award from The FWA. The Favorite Website Award is a leading web award recognizing the very best in cutting edge website design.

This is the second time a website for Mitsubishi created by Muse and Lukkien has been awarded Site Of The Day by The FWA. Februari 2009 the Lancer Evolution Control10 campaignsite also received a SOTD-award.

MUSE wants to thank everybody who has worked on the Mitsubishi Lancer Sportback project.

Recently the Lancer Evolution Control10 game that Lukkien built and MUSE created has won a Favorite Website Award.

In the online game visitors are challenged to prove they’re worthy to drive the tenth generation of the Mitsubishi Lancer Evolution. Attracting a broad audience beyond the existing Evo fans the site reached all marketing objectives and was more than successful.

Mitsubishi Motors Europe launches the 10th edition of the Lancer Evolution, the flagship car of the Lancer range. The new campaign ‘control to the power of 10′ consists of an online game concepted and created by Muse, realised by Lukkien. Site visitors are challenged to complete 10 levels in which they have to prove they have control of their senses and surroundings before they can ultimately control the car. 

The goal of the game is to create awareness for the Evo 10 by attracting a new audience and reinforcing relations with existing fans. The game is already immensely popular with the target audience.

Follow this link to see the Control10 game in action.

The Muse team is on location at their friends @ Lukkien shooting the new Mitsubishi sportsback in their studios for the website. The car will be shot in front of a green screen and integrated with the website. The video will be outfitted with some cool interactive features. Lukkien will bring it alive by  integrating papervision, 3D,live action footage and our design. More to follow soon.