The Share Your Dutch Soul campaign for the introduction of the Samsung Soul mobile phone has received a nomination for the Festival of Media Awards in the catagory Best Event/Activation. During the celebration of Queensday 2008 Dutch partygoers used their mobile phones to stream live video to the biggest videoscreen in Europe using LiveCastr. A specially designed Soul-branded gadget on social networking site Hyves allowed participants to show their videos to their online friends.

The event campaign was commisioned by Samsung Electronics Benelux B.V. and created by media communication agency Starcom, mobile service agency Icemobile, Cheil Worldwide and MUSE amsterdam.

The Festival of Media Awards global awards programme is designed to reflect the radical changes taking place in the communications business and are held in Valencia, Spain on 19-21 april 2009.