On April 2nd the eleventh edition of the annual SpinAwards was held in the ‘Westergasfabriek‘ building in Amsterdam.

Unfortunately a certain Dutch magazine for advertising professionals managed to spoil some of the fun by accidentally releasing the official list of winners in advance of the award show. Still, the atmosphere at the event was very exciting and Muse is very proud to be one of just three agencies receiving more than one award. Two of our three nominated campaigns won a silver SpinAward: Hilfiger Denim in the category Best Interactive Campaign and Samsung Soul in for Best Application of Media.

Muse would like to thank and congratulate everybody who has contributed to the success.

The Share Your Dutch Soul campaign for the introduction of the Samsung Soul mobile phone has received a nomination for the Festival of Media Awards in the catagory Best Event/Activation. During the celebration of Queensday 2008 Dutch partygoers used their mobile phones to stream live video to the biggest videoscreen in Europe using LiveCastr. A specially designed Soul-branded gadget on social networking site Hyves allowed participants to show their videos to their online friends.

The event campaign was commisioned by Samsung Electronics Benelux B.V. and created by media communication agency Starcom, mobile service agency Icemobile, Cheil Worldwide and MUSE amsterdam.

The Festival of Media Awards global awards programme is designed to reflect the radical changes taking place in the communications business and are held in Valencia, Spain on 19-21 april 2009.

Recently the Lancer Evolution Control10 game that Lukkien built and MUSE created has won a Favorite Website Award.

In the online game visitors are challenged to prove they’re worthy to drive the tenth generation of the Mitsubishi Lancer Evolution. Attracting a broad audience beyond the existing Evo fans the site reached all marketing objectives and was more than successful.

Muse is proud to introduce the softest campaign ever: ‘Seduce Your Skin’

Indulgence is what cashmere is all about. Wearing a Repeat sweater is like wearing a hug. It envelops your skin in soft, elegant luxury, giving you a warm inner glow - the ultimate seduction for your skin.

The campaign we created launches this month for trade with the consumer campaign following in August 2009. It aims to expand the knitwear brand throughout Europe and further position it as a premium quality cashmere brand. The campaign incorporates magazine ads, catalogues, brand-book, mood-film, and online strategy with a new website.

We choose Doutzen Kroes to follow in the footsteps of Teri Hatcher as the new face for Repeat for the coming seasons. In recent years she has worked for Victoria’s Secret, L’Oreal, Calvin Klein, and has graced the cover of Vogue among many others. Doutzen was photographed by Alexi Lubomirksi. He was at Mario Testino’s side for 5 years before going solo and working for brands as Vogue, H&M and Valentino.

Muse arranged an interview with Doutzen on the set of the photoshoot. PR agency Fuse sent the exclusive to Dutch show “RTL Boulevard”. After that many other European stations also aired the item. Doutze can also be seen in the “Seduce Your Skin” video for Repeat.

Mitsubishi Motors Europe launches the 10th edition of the Lancer Evolution, the flagship car of the Lancer range. The new campaign ‘control to the power of 10′ consists of an online game concepted and created by Muse, realised by Lukkien. Site visitors are challenged to complete 10 levels in which they have to prove they have control of their senses and surroundings before they can ultimately control the car. 

The goal of the game is to create awareness for the Evo 10 by attracting a new audience and reinforcing relations with existing fans. The game is already immensely popular with the target audience.

Follow this link to see the Control10 game in action.

We developed an interactive banner with a seductive bartender pronouncing visitors names on mouseover for the Jillz online campaign. The medium rectangle ran on Hyves.nl and on Sanoma’s young women’s titles. On both networks, the number of visitors clicking on the banner was nearing record-breaking for their standards.

Check out the “The Making Of” video of the banner here.

During the Jillz online campaign, that was  recently launched,  several editorial items were featured on Sanoma’s major women’s sites. The goal; Creating brand awareness amongst visitors. Viva’s visitors voted for 2 weeks to choose the most seductive  Jillz bartender. 40% choose Pancho to be featured in a “one of a kind” Jillz Website take-over. A man on the Viva.nl background for the first time ever! The cover girl of the print edition is normally featured on the website. The publication caused quite a stir and generated a great amount of free publicity.

On April 22th sales of the new sparkling cider blend Jillz started officially. The official launch was at Panama in Amsterdam. The spectacular venue was beautifully dressed to represent the Garden of Eden. Furthermore special covers where removed from the Jillz draughts all over bars in holland. Jillz is now officially served in bars and cafes all over the Netherlands.

After several months of preparation the online advertising campaign for Jillz is almost live. Jillz is Heineken’s youngest beverage, a refreshing sparkling cider blend available in cafes and bars. Muse PR choose to reach the target audience at their favorite online hangouts. In this case the main channels will be Hyves.nl and Sanoma Uitgevers/Ilsemedia.

Read our blog or follow the Muse Agency Twitter microblog to stay on top all the latest news on this campaign.