During the Jillz online campaign, that was  recently launched,  several editorial items were featured on Sanoma’s major women’s sites. The goal; Creating brand awareness amongst visitors. Viva’s visitors voted for 2 weeks to choose the most seductive  Jillz bartender. 40% choose Pancho to be featured in a “one of a kind” Jillz Website take-over. A man on the Viva.nl background for the first time ever! The cover girl of the print edition is normally featured on the website. The publication caused quite a stir and generated a great amount of free publicity.