Jij bent iemand die:
vlot en foutloos kan schrijven,
humor heeft,
niet verlegen is,
bij voorkeur ervaring heeft met het schrijven van blogs,
ervaring heeft met sociale media zoals Hyves, Facebook en Twitter,
flexibel inzetbaar is in augustus en
natuurlijk woest aantrekkelijk is.

Wat ga je doen?
Aangezien de campagne nog geheim is, kunnen we niet teveel loslaten over wat je gaat doen. Wat we nu al wel kunnen vertellen is dat je wordt ingezet om te schrijven voor een campagne voor Samsung Mobile en dat dit op diverse plekken gepubliceerd zal worden. Je reist hiervoor naar diverse locaties in Nederland en gaat ook op pad naar grote (muziek)festivals. Wij regelen een kaartje, je werkt een paar uurtjes en mag daarna ook genieten van het event. Natuurlijk zullen we je vooraf uitgebreid trainen, en krijg je volledig inzicht in hoe de campagne gaat werken.

Wat krijg je terug?
Ervaring bij een reclamebureau en een grote multimediale campagne voor Samsung Mobile
Reiskostenvergoeding en consumpties op locatie
Studiepunten (afhankelijk van jouw opleiding)
Toegang tot events (waar soms geen kaartjes meer voor zijn)
Een redelijke vergoeding
Extra bonus voor uitmuntende prestaties

Wil je meedoen?
Ben je beschikbaar in augustus, voldoe je aan de eisen en ben je nieuwsgierig geworden, neem dan contact op met Muse. Stuur een e-mailtje naar karlijn@muse.nl met de volgende dingen:
Volledige naam
Telefoonnummer
Opleiding
Foto
Je accounts op Hyves/Facebook/Twitter
En beschrijf in 140 karakters (gebruik je creativiteit) waarom jij zeker weten in het team moet zitten!

Deadline
De deadline om in te sturen is vrijdag 16 juli om 12.00.
UPDATE: Inzenden kan t/m maandag 19 juli!
De selectie zal plaatsvinden (in Amsterdam) op maandag 19 en dinsdag 20 juli.

YouTube game-take-over
It is the first time that a worldwide YouTube game-take-over is introduced on YouTube, whereby the video content is brought to life, allowing the user to interact with it. On the Samsung 3D branded channel, visitors can play a game where they must click on as many butterflies as possible, giving them a chance to win a Samsung 3D LED TV.

From outdoor to viral to interactive viral
The campagne started with an outdoor event, with the projection being filmed by many viewers. Countless videos have been seen all over the world, forwarded from person to person, and placed on numerous blogs. Samsung has now added an extra dimension to this viral by making it interactive with the YouTube game-take-over.

Raymond Mesterom - Marketing Manager Netherlands, Samsung Electronics
Outdoor has always been an important medium for Samsung. With the projection on the historic Beurs van Berlage building in Amsterdam, this medium has been employed in a thoroughly new and innovative way. The additional use of numerous social media and mobile has made the Samsung 3D Event and its corresponding viral video a global success. It fits Samsung’s innovative character to now make these viral videos interactive with the YouTube game-take-over, thereby adding a fresh dimension to the Samsung 3D campaign.

On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. The public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare, YouTube and Dutch Startup Feest.je are part of the integrated campaign.

See the full Press Release on Pressdoc MUSE is responsible for concept, design and production of the 3D event at Beurs van Berlage, integration of social media and YouTube.

For one of our clients, we developed the campaign ‘Which Brand is This?‘ The true fans immediately recognize their favorite brand, and have a change of winning the complete outfit. If you don’t recognize the brand, you still get a 20% discount coupon at the shop of the brand.

At the SpinAwards 2009 - the most important interactive awards in the Netherlands - MUSE Amsterdam received a Golden SpinAwards for Appie. The mobile app for Albert Heijn was the only nominee in the category ‘mobile’. Next to the Golden SpinAward, MUSE Amsterdam was nominated for best interactive agency.

The jury said (Dutch):
“De jury van de categorie mobiel was unaniem in haar oordeel. In de breedte was dit jaar iets minder dan de voorgaande jaren maar gelukkig was er wel 1 parel tussen. Minder kwantiteit, dezelfde kwaliteit.

De winnaar is Appie van Icemobile. Innovatief in het meenemen van de gebruikerssituatie, diverse nieuwe functionaliteiten, zeer klantgericht (user centered design) en prettige user interface. Met Appie zijn mobiele apps eindelijk tot de gewone man doorgebroken. Simpel, duidelijke use case, functioneel en entertaining. Wij denken dat deze app een impuls zal betekenen voor de gehele mobiele markt: hogere budgetten voor hogere kwaliteit apps.

Appie vormt 1 van de normen in de huidige NL mobiele sector. AH heeft een historie in NL om cultuurveranderingen te versnellen, deze app zou hier ook weer een voorbeeld van kunnen zijn.”

Bosch Freee Television Commercial

You walk across a busy shoppingstreet and two Samsung promoladies tell you: “You look great, can we take your picture?” Of course you can! One of the ladies points her Pixon 12 and shoots a high quality photo. After she made the photo, she stands next to you and shows you the result on the screen of the Pixon 12. She tells you all about the 12 Megapixel camera of the phone. You look at the stunning result on the phone and suddenly the two promo ladies step aside and reveal the Mega-posterimage of you on a Digital panel. That is so cool! The ladies ask you to pose in front of the panel, they make another photo and mail it to you with the Samsung Pixon.

Amsterdam loves Doutzen! With huge Billboards on The Hotel L’Europe, Vijzelstraat and Damsquare in Amsterdam, Repeat Cashmere opened the Winterseason of 2009. Design by Muse Amsterdam.

Muse is proud to announce that Bosch Netherlands has chosen Muse to be their new Agency for the household appliances division. Lukkien will be our partner in production of commercials, Ad’s and development of POS materials.

Repeat and Doutzen Kroes are taking Europe by storm. Recently another flagship store opened it’s doors to the world. Also The Bijenkorf, one of Amsterdam’s most prestigious warehouses, became a part of the Repeat family. The winter season is coming and we’re ready!

Muse was present at the Ti Sento shoot for the new Fall/Winter collection 2009/2010.

Recently Samsung introduced a new series of LED TV’s, a ranche of beautifully designed and very thin televisions. Not only is the image quality stunning, also the TV’s exterior is very pleasant to see. On top of all the eye candy the LED TV’s feature an unprecedented level of connectivity. A built in internet connection allows connected viewer’s to go online without missing their favorite shows.

Muse Amsterdam created an interactive demo showcasing the LED TV’s Internet@TV feature. This includes widgets that allow on-screen acces to Twitter, Flickr, YouTube and more. An embed code is provided specially for bloggers: by placing a simple snippet of java code in their sites a unique rich media presentation can easily be offered to their audiences.

Click the button below to see the widget in action or check out the Samsung LED TV action page.

The Acadamy has recognized two of our campaigns as Official Webby Honorees. Both the Samsung Queensday 2008 campaign and the Red Bull Air Race 2008 campaign received a Webby Honor.

The Webbies Official Honoree distinction is only awarded to work that exhibits remarkable achievement.

Congratulations and a big thank you to all the people who made this possible.

On April 2nd the eleventh edition of the annual SpinAwards was held in the ‘Westergasfabriek‘ building in Amsterdam.

Unfortunately a certain Dutch magazine for advertising professionals managed to spoil some of the fun by accidentally releasing the official list of winners in advance of the award show. Still, the atmosphere at the event was very exciting and Muse is very proud to be one of just three agencies receiving more than one award. Two of our three nominated campaigns won a silver SpinAward: Hilfiger Denim in the category Best Interactive Campaign and Samsung Soul in for Best Application of Media.

Muse would like to thank and congratulate everybody who has contributed to the success.

Today Gc Watches introduces theire newest timepiece collections on Baselworld. Meanwhile the new global Gc Watches product website created by Muse is launched for the public. All the newly introduced watches and detailed information - including where watches can be purchased offline - can be found on the website. Visitors arriving on the site are welcomed by an interactive Gc Watches timepiece displaying the current date and time.

Click here to visit the new Gc Watches website.

We are proud to anounce that today the Mitsubishi Lancer Sportback website received a Site Of The Day award from The FWA. The Favorite Website Award is a leading web award recognizing the very best in cutting edge website design.

This is the second time a website for Mitsubishi created by Muse and Lukkien has been awarded Site Of The Day by The FWA. Februari 2009 the Lancer Evolution Control10 campaignsite also received a SOTD-award.

MUSE wants to thank everybody who has worked on the Mitsubishi Lancer Sportback project.

The Share Your Dutch Soul campaign for the introduction of the Samsung Soul mobile phone has received a nomination for the Festival of Media Awards in the catagory Best Event/Activation. During the celebration of Queensday 2008 Dutch partygoers used their mobile phones to stream live video to the biggest videoscreen in Europe using LiveCastr. A specially designed Soul-branded gadget on social networking site Hyves allowed participants to show their videos to their online friends.

The event campaign was commisioned by Samsung Electronics Benelux B.V. and created by media communication agency Starcom, mobile service agency Icemobile, Cheil Worldwide and MUSE amsterdam.

The Festival of Media Awards global awards programme is designed to reflect the radical changes taking place in the communications business and are held in Valencia, Spain on 19-21 april 2009.

The nominations for the 2008 SpinAwards, one of the leading Dutch awards for interactive and mobile advertising, have been announced. MUSE amsterdam is proud to inform you that no less than three campaigns have been nominated.

In the category Best Website Concept a nomination went to the “Mitsubishi Lancer Evolution” brandsite and Control10 online game created by Lukkien and MUSE amsterdam. Also “Hilfiger Denim - Denim Street” was nominated for best online campaign and “Samsung Soul - Show Your Dutch Soul” for best media application.

The 2008 SpinAwards award show and awesome party will be held at the Gashouder building on the Westergasterrein in Amsterdam on 2 April 2009.

Recently the Lancer Evolution Control10 game that Lukkien built and MUSE created has won a Favorite Website Award.

In the online game visitors are challenged to prove they’re worthy to drive the tenth generation of the Mitsubishi Lancer Evolution. Attracting a broad audience beyond the existing Evo fans the site reached all marketing objectives and was more than successful.

Last month Muse got the great opportunity to visited the hot Dubai desert for the Ti Sento mood film. IBB was present as well for the photo shoot of their beautiful new collection.

More material will follow in the next months, we’ll keep you posted!

Muse is proud to introduce the softest campaign ever: ‘Seduce Your Skin’

Indulgence is what cashmere is all about. Wearing a Repeat sweater is like wearing a hug. It envelops your skin in soft, elegant luxury, giving you a warm inner glow - the ultimate seduction for your skin.

The campaign we created launches this month for trade with the consumer campaign following in August 2009. It aims to expand the knitwear brand throughout Europe and further position it as a premium quality cashmere brand. The campaign incorporates magazine ads, catalogues, brand-book, mood-film, and online strategy with a new website.

We choose Doutzen Kroes to follow in the footsteps of Teri Hatcher as the new face for Repeat for the coming seasons. In recent years she has worked for Victoria’s Secret, L’Oreal, Calvin Klein, and has graced the cover of Vogue among many others. Doutzen was photographed by Alexi Lubomirksi. He was at Mario Testino’s side for 5 years before going solo and working for brands as Vogue, H&M and Valentino.

Muse arranged an interview with Doutzen on the set of the photoshoot. PR agency Fuse sent the exclusive to Dutch show “RTL Boulevard”. After that many other European stations also aired the item. Doutze can also be seen in the “Seduce Your Skin” video for Repeat.

Mitsubishi Motors Europe launches the 10th edition of the Lancer Evolution, the flagship car of the Lancer range. The new campaign ‘control to the power of 10′ consists of an online game concepted and created by Muse, realised by Lukkien. Site visitors are challenged to complete 10 levels in which they have to prove they have control of their senses and surroundings before they can ultimately control the car. 

The goal of the game is to create awareness for the Evo 10 by attracting a new audience and reinforcing relations with existing fans. The game is already immensely popular with the target audience.

Follow this link to see the Control10 game in action.

The Red Bull Air Race returned after three years to Rotterdam for the 2008 edition and was a huge success. So was the Reporter game that Muse created for Samsung and Red Bull in cooperation with Icemobile and Starcom. The high octane aerial event was broadcast live by five winners of the Red Bull reporter game with their mobile phones. They had VIP access to the event and used their brand new Samsung TouchWiz’ and Livecastr to stream video to the biggest screen in Europe - live!

Mark Burtons ‘Waterboard’ makes use of advanced touchscreen technologies to create an interactive water experience. Users can manipulate digital water with the use of old fashioned white board markers and erasers. The flow can be adjusted by drawing lines on the screen. When the installation touched by the users hands or when someone leans against the screen the simulated liquid will move around them as real water would. Virtual life-forms will appear in basins and plants will grow where land (lines) and water meet. If the water is stagnant it will even become clouded and discolored.

The Waterboard project was the winner of the RSA Design awards 2008.

On the 22nd of November 2008 Youtube will throw a party in San Fransisco, dedicated to all Youtube users and visitors around the world. The event will be broadcast live over the internet. Live streaming via Youtube has been announced to be introduced ’somewhere in 2008′ and this is the first time this feature is demonstrated.

All the major online video celebrities are invited to perform live for the worldwide audience. Among them are ‘Chocolate Rain’ singer Tay Zonday and the famous Esmee Denters, who started an actual career by putting her own songs up on Youtube.

[via Bright.nl]

A great example of the Youtube rich media advertising for Nitendo Wii.

Have a look at the special Experience Wii page.

LiveCastr is among the 50 selected nominees for the Media & Communication Innovation Awards. This year the “Blue Tulip” will be awarded for the second time.

Through LiveCastr people can broadcast live video directly from their mobile phones to the web, allowing their online friends to follow them from any event, anytime, anywhere. The live video can be viewed on the LiveCastr website or on a LiveCastr player that users can place on their personalized profile page on their favorite online social network.

The Blue Tulips - both jury awards and the peoples choice award - will be handed out October 23th in Pakhuis de Zwijger in Amsterdam. Last years winners where Hyves.nl as most innovative company and Sellaband as most innovative concept. Ikoptv (me on tv) was the winner of the peoples choice awards.

People can vote for the most innovative concept on innovation-awards.nl/stemmen. It’s your vote but we’d appreciate it if you gave it to LiveCastr :)