Muse is proud to introduce the softest campaign ever: ‘Seduce Your Skin’

Indulgence is what cashmere is all about. Wearing a Repeat sweater is like wearing a hug. It envelops your skin in soft, elegant luxury, giving you a warm inner glow - the ultimate seduction for your skin.

The campaign we created launches this month for trade with the consumer campaign following in August 2009. It aims to expand the knitwear brand throughout Europe and further position it as a premium quality cashmere brand. The campaign incorporates magazine ads, catalogues, brand-book, mood-film, and online strategy with a new website.

We choose Doutzen Kroes to follow in the footsteps of Teri Hatcher as the new face for Repeat for the coming seasons. In recent years she has worked for Victoria’s Secret, L’Oreal, Calvin Klein, and has graced the cover of Vogue among many others. Doutzen was photographed by Alexi Lubomirksi. He was at Mario Testino’s side for 5 years before going solo and working for brands as Vogue, H&M and Valentino.

Muse arranged an interview with Doutzen on the set of the photoshoot. PR agency Fuse sent the exclusive to Dutch show “RTL Boulevard”. After that many other European stations also aired the item. Doutze can also be seen in the “Seduce Your Skin” video for Repeat.

Mitsubishi Motors Europe launches the 10th edition of the Lancer Evolution, the flagship car of the Lancer range. The new campaign ‘control to the power of 10′ consists of an online game concepted and created by Muse, realised by Lukkien. Site visitors are challenged to complete 10 levels in which they have to prove they have control of their senses and surroundings before they can ultimately control the car. 

The goal of the game is to create awareness for the Evo 10 by attracting a new audience and reinforcing relations with existing fans. The game is already immensely popular with the target audience.

Follow this link to see the Control10 game in action.

LiveCastr is among the 50 selected nominees for the Media & Communication Innovation Awards. This year the “Blue Tulip” will be awarded for the second time.

Through LiveCastr people can broadcast live video directly from their mobile phones to the web, allowing their online friends to follow them from any event, anytime, anywhere. The live video can be viewed on the LiveCastr website or on a LiveCastr player that users can place on their personalized profile page on their favorite online social network.

Our last intern Sjoerd had a secret identity. At night he’s Mr Hip hop. Sjoerd was a great intern and will return to finish school. We wish you all the best. The new intern is called Sjoerd 2.0 . He has big (hip hop) shoes to fill.

The Muse team is on location at their friends @ Lukkien shooting the new Mitsubishi sportsback in their studios for the website. The car will be shot in front of a green screen and integrated with the website. The video will be outfitted with some cool interactive features. Lukkien will bring it alive by  integrating papervision, 3D,live action footage and our design. More to follow soon.

Last week Muse Agency did a shoot with Hollands Next Top Model for the Repeat summer collection. Fritz Spock was the photographer. Ananda was great to work with. More pictures will follow soon.

Muse Agency is very proud to announce that the online campaign is a great success. The website has been running for about a month and more visitors are finding their way to Jillz.nl every day.

A lot of work has gone into the creation of the website. Muse Agency cooperated with a selection of highly specialized partners to create the campaign site, including the viral video’s and all the technical aspects of the website.

Our creative director Sander Ejlenberg is very proud of the great work delivered by the team. Our special thanks goes out to, Fluitman.com, Us Media, Pink & Poodle, ISM eCompany and of course the marketing team @ Heineken for choosing a refreshing idea :)

Muse proudly announces that it has entered into and exclusive agreement with De Kroon Wissenraet. The two companies will focus on producing innovative cross media campaigns for luxury brands.

De Kroon, Wissenraet & Ass. B.V. is an audiovisual & multimedia communication agency based in Amsterdam. Established by its name givers in early 1995, it is working energetically to develop and produce audiovisual and/or multimedia productions for a large number of prominent customers.

Muse Agency created the European microsite for the 10th generation of the legendary Mitsubishi Lancer Evolution. The site offers a rich media experience for visitors of the microsite to explore all visual and technical aspects of the car. Concept and design for the microsite was done by Muse Agency. Flash and coding was done by the wizards at Lukkien.

3 days and counting before the new Muse website goes live. We’re very excited about the new site.

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