For one of our clients, we developed the campaign ‘Which Brand is This?‘ The true fans immediately recognize their favorite brand, and have a change of winning the complete outfit. If you don’t recognize the brand, you still get a 20% discount coupon at the shop of the brand.
At the SpinAwards 2009 - the most important interactive awards in the Netherlands - MUSE Amsterdam received a Golden SpinAwards for Appie. The mobile app for Albert Heijn was the only nominee in the category ‘mobile’. Next to the Golden SpinAward, MUSE Amsterdam was nominated for best interactive agency.
The jury said (Dutch):
“De jury van de categorie mobiel was unaniem in haar oordeel. In de breedte was dit jaar iets minder dan de voorgaande jaren maar gelukkig was er wel 1 parel tussen. Minder kwantiteit, dezelfde kwaliteit.
De winnaar is Appie van Icemobile. Innovatief in het meenemen van de gebruikerssituatie, diverse nieuwe functionaliteiten, zeer klantgericht (user centered design) en prettige user interface. Met Appie zijn mobiele apps eindelijk tot de gewone man doorgebroken. Simpel, duidelijke use case, functioneel en entertaining. Wij denken dat deze app een impuls zal betekenen voor de gehele mobiele markt: hogere budgetten voor hogere kwaliteit apps.
Appie vormt 1 van de normen in de huidige NL mobiele sector. AH heeft een historie in NL om cultuurveranderingen te versnellen, deze app zou hier ook weer een voorbeeld van kunnen zijn.”
Lees het gehele artikel hier.
Bosch Freee Television Commercial
You walk across a busy shoppingstreet and two Samsung promoladies tell you: “You look great, can we take your picture?” Of course you can! One of the ladies points her Pixon 12 and shoots a high quality photo. After she made the photo, she stands next to you and shows you the result on the screen of the Pixon 12. She tells you all about the 12 Megapixel camera of the phone. You look at the stunning result on the phone and suddenly the two promo ladies step aside and reveal the Mega-posterimage of you on a Digital panel. That is so cool! The ladies ask you to pose in front of the panel, they make another photo and mail it to you with the Samsung Pixon.
Amsterdam loves Doutzen! With huge Billboards on The Hotel L’Europe, Vijzelstraat and Damsquare in Amsterdam, Repeat Cashmere opened the Winterseason of 2009. Design by Muse Amsterdam.
Muse is proud to announce that Bosch Netherlands has chosen Muse to be their new Agency for the household appliances division. Lukkien will be our partner in production of commercials, Ad’s and development of POS materials.
Repeat and Doutzen Kroes are taking Europe by storm. Recently another flagship store opened it’s doors to the world. Also The Bijenkorf, one of Amsterdam’s most prestigious warehouses, became a part of the Repeat family. The winter season is coming and we’re ready!
Muse was present at the Ti Sento shoot for the new Fall/Winter collection 2009/2010.