Recently Samsung introduced a new series of LED TV’s, a ranche of beautifully designed and very thin televisions. Not only is the image quality stunning, also the TV’s exterior is very pleasant to see. On top of all the eye candy the LED TV’s feature an unprecedented level of connectivity. A built in internet connection allows connected viewer’s to go online without missing their favorite shows.

Muse Amsterdam created an interactive demo showcasing the LED TV’s Internet@TV feature. This includes widgets that allow on-screen acces to Twitter, Flickr, YouTube and more. An embed code is provided specially for bloggers: by placing a simple snippet of java code in their sites a unique rich media presentation can easily be offered to their audiences.

Click the button below to see the widget in action or check out the Samsung LED TV action page.

The Acadamy has recognized two of our campaigns as Official Webby Honorees. Both the Samsung Queensday 2008 campaign and the Red Bull Air Race 2008 campaign received a Webby Honor.

The Webbies Official Honoree distinction is only awarded to work that exhibits remarkable achievement.

Congratulations and a big thank you to all the people who made this possible.

On April 2nd the eleventh edition of the annual SpinAwards was held in the ‘Westergasfabriek‘ building in Amsterdam.

Unfortunately a certain Dutch magazine for advertising professionals managed to spoil some of the fun by accidentally releasing the official list of winners in advance of the award show. Still, the atmosphere at the event was very exciting and Muse is very proud to be one of just three agencies receiving more than one award. Two of our three nominated campaigns won a silver SpinAward: Hilfiger Denim in the category Best Interactive Campaign and Samsung Soul in for Best Application of Media.

Muse would like to thank and congratulate everybody who has contributed to the success.

Today Gc Watches introduces theire newest timepiece collections on Baselworld. Meanwhile the new global Gc Watches product website created by Muse is launched for the public. All the newly introduced watches and detailed information - including where watches can be purchased offline - can be found on the website. Visitors arriving on the site are welcomed by an interactive Gc Watches timepiece displaying the current date and time.

Click here to visit the new Gc Watches website.

We are proud to anounce that today the Mitsubishi Lancer Sportback website received a Site Of The Day award from The FWA. The Favorite Website Award is a leading web award recognizing the very best in cutting edge website design.

This is the second time a website for Mitsubishi created by Muse and Lukkien has been awarded Site Of The Day by The FWA. Februari 2009 the Lancer Evolution Control10 campaignsite also received a SOTD-award.

MUSE wants to thank everybody who has worked on the Mitsubishi Lancer Sportback project.

The Share Your Dutch Soul campaign for the introduction of the Samsung Soul mobile phone has received a nomination for the Festival of Media Awards in the catagory Best Event/Activation. During the celebration of Queensday 2008 Dutch partygoers used their mobile phones to stream live video to the biggest videoscreen in Europe using LiveCastr. A specially designed Soul-branded gadget on social networking site Hyves allowed participants to show their videos to their online friends.

The event campaign was commisioned by Samsung Electronics Benelux B.V. and created by media communication agency Starcom, mobile service agency Icemobile, Cheil Worldwide and MUSE amsterdam.

The Festival of Media Awards global awards programme is designed to reflect the radical changes taking place in the communications business and are held in Valencia, Spain on 19-21 april 2009.

The nominations for the 2008 SpinAwards, one of the leading Dutch awards for interactive and mobile advertising, have been announced. MUSE amsterdam is proud to inform you that no less than three campaigns have been nominated.

In the category Best Website Concept a nomination went to the “Mitsubishi Lancer Evolution” brandsite and Control10 online game created by Lukkien and MUSE amsterdam. Also “Hilfiger Denim - Denim Street” was nominated for best online campaign and “Samsung Soul - Show Your Dutch Soul” for best media application.

The 2008 SpinAwards award show and awesome party will be held at the Gashouder building on the Westergasterrein in Amsterdam on 2 April 2009.

The Red Bull Air Race returned after three years to Rotterdam for the 2008 edition and was a huge success. So was the Reporter game that Muse created for Samsung and Red Bull in cooperation with Icemobile and Starcom. The high octane aerial event was broadcast live by five winners of the Red Bull reporter game with their mobile phones. They had VIP access to the event and used their brand new Samsung TouchWiz’ and Livecastr to stream video to the biggest screen in Europe - live!

Mark Burtons ‘Waterboard’ makes use of advanced touchscreen technologies to create an interactive water experience. Users can manipulate digital water with the use of old fashioned white board markers and erasers. The flow can be adjusted by drawing lines on the screen. When the installation touched by the users hands or when someone leans against the screen the simulated liquid will move around them as real water would. Virtual life-forms will appear in basins and plants will grow where land (lines) and water meet. If the water is stagnant it will even become clouded and discolored.

The Waterboard project was the winner of the RSA Design awards 2008.

On the 22nd of November 2008 Youtube will throw a party in San Fransisco, dedicated to all Youtube users and visitors around the world. The event will be broadcast live over the internet. Live streaming via Youtube has been announced to be introduced ’somewhere in 2008′ and this is the first time this feature is demonstrated.

All the major online video celebrities are invited to perform live for the worldwide audience. Among them are ‘Chocolate Rain’ singer Tay Zonday and the famous Esmee Denters, who started an actual career by putting her own songs up on Youtube.

[via Bright.nl]