Today Gc Watches introduces theire newest timepiece collections on Baselworld. Meanwhile the new global Gc Watches product website created by Muse is launched for the public. All the newly introduced watches and detailed information - including where watches can be purchased offline - can be found on the website. Visitors arriving on the site are welcomed by an interactive Gc Watches timepiece displaying the current date and time.

Click here to visit the new Gc Watches website.

Posted By    admin       At    Friday 27, March 2009       Comments    (2)       SHARE

We are proud to anounce that today the Mitsubishi Lancer Sportback website received a Site Of The Day award from The FWA. The Favorite Website Award is a leading web award recognizing the very best in cutting edge website design.

This is the second time a website for Mitsubishi created by Muse and Lukkien has been awarded Site Of The Day by The FWA. Februari 2009 the Lancer Evolution Control10 campaignsite also received a SOTD-award.

MUSE wants to thank everybody who has worked on the Mitsubishi Lancer Sportback project.

Posted By    admin       At    Friday 27, March 2009       Comments    (3)       SHARE

The Share Your Dutch Soul campaign for the introduction of the Samsung Soul mobile phone has received a nomination for the Festival of Media Awards in the catagory Best Event/Activation. During the celebration of Queensday 2008 Dutch partygoers used their mobile phones to stream live video to the biggest videoscreen in Europe using LiveCastr. A specially designed Soul-branded gadget on social networking site Hyves allowed participants to show their videos to their online friends.

The event campaign was commisioned by Samsung Electronics Benelux B.V. and created by media communication agency Starcom, mobile service agency Icemobile, Cheil Worldwide and MUSE amsterdam.

The Festival of Media Awards global awards programme is designed to reflect the radical changes taking place in the communications business and are held in Valencia, Spain on 19-21 april 2009.

Posted By    admin       At    Friday 20, March 2009       Comments    (0)       SHARE

The nominations for the 2008 SpinAwards, one of the leading Dutch awards for interactive and mobile advertising, have been announced. MUSE amsterdam is proud to inform you that no less than three campaigns have been nominated.

In the category Best Website Concept a nomination went to the “Mitsubishi Lancer Evolution” brandsite and Control10 online game created by Lukkien and MUSE amsterdam. Also “Hilfiger Denim - Denim Street” was nominated for best online campaign and “Samsung Soul - Show Your Dutch Soul” for best media application.

The 2008 SpinAwards award show and awesome party will be held at the Gashouder building on the Westergasterrein in Amsterdam on 2 April 2009.

Posted By    admin       At    Monday 9, March 2009       Comments    (0)       SHARE