Muse Launches “Softest Campaign Ever” ft. Doutzen Kroes

Muse is proud to introduce the softest campaign ever: ‘Seduce Your Skin’

Indulgence is what cashmere is all about. Wearing a Repeat sweater is like wearing a hug. It envelops your skin in soft, elegant luxury, giving you a warm inner glow - the ultimate seduction for your skin.

The campaign we created launches this month for trade with the consumer campaign following in August 2009. It aims to expand the knitwear brand throughout Europe and further position it as a premium quality cashmere brand. The campaign incorporates magazine ads, catalogues, brand-book, mood-film, and online strategy with a new website.

We choose Doutzen Kroes to follow in the footsteps of Teri Hatcher as the new face for Repeat for the coming seasons. In recent years she has worked for Victoria’s Secret, L’Oreal, Calvin Klein, and has graced the cover of Vogue among many others. Doutzen was photographed by Alexi Lubomirksi. He was at Mario Testino’s side for 5 years before going solo and working for brands as Vogue, H&M and Valentino.

Muse arranged an interview with Doutzen on the set of the photoshoot. PR agency Fuse sent the exclusive to Dutch show “RTL Boulevard”. After that many other European stations also aired the item. Doutze can also be seen in the “Seduce Your Skin” video for Repeat.

Posted By Michael At Wednesday 21, January 2009 SHARE

8 Comments to “Muse Launches “Softest Campaign Ever” ft. Doutzen Kroes”

HAPPY BRITHDAY AND A HAPPY NEW YEAR TO THE MOST PRETTY WOMAN ALL OVER THE WORLD

Posted By sutharsan At Friday 23, January 2009, 14:26

[...] the original post: Muse Launches “Softest Campaign Ever” ft. Doutzen Kroes | MUSE BLOG Posted in Film [...]

Posted By Doutzen Kroes At Saturday 24, January 2009, 5:26

[...] rest is here: Doutzen Kroes in the Softest Campaign Ever Posted in Film [...]

Posted By Doutzen Kroes At Saturday 24, January 2009, 6:30

[...] op YouTube. Need I say more? Zie ook eerdere bericht, over Doutzen & Repeat. Met dank aan Muse en [...]

Posted By Doutzen Kroes’ sensuele commercial voor cashmere-merk Repeat | Reclamewereld At Saturday 24, January 2009, 10:30

i love to watch her videos.

Posted By DoutzenKroesVideolari At Monday 2, February 2009, 19:25

Waanzinnig! De rest van jullie werk ook trouwens!

Groet,

Joost

Posted By Joost At Tuesday 17, March 2009, 1:21

Successfully I was surfing the internet today and I thoroughly freaked out. I actually initiate my ex-girlfriend pictures on the internet. I have no understanding when she did this but my ex-girlfriend was making revealed with some other teen.
Does anyone have any info on this ex-girlfriend site?

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