Muse is proud to introduce the softest campaign ever: ‘Seduce Your Skin’

Indulgence is what cashmere is all about. Wearing a Repeat sweater is like wearing a hug. It envelops your skin in soft, elegant luxury, giving you a warm inner glow - the ultimate seduction for your skin.

The campaign we created launches this month for trade with the consumer campaign following in August 2009. It aims to expand the knitwear brand throughout Europe and further position it as a premium quality cashmere brand. The campaign incorporates magazine ads, catalogues, brand-book, mood-film, and online strategy with a new website.

We choose Doutzen Kroes to follow in the footsteps of Teri Hatcher as the new face for Repeat for the coming seasons. In recent years she has worked for Victoria’s Secret, L’Oreal, Calvin Klein, and has graced the cover of Vogue among many others. Doutzen was photographed by Alexi Lubomirksi. He was at Mario Testino’s side for 5 years before going solo and working for brands as Vogue, H&M and Valentino.

Muse arranged an interview with Doutzen on the set of the photoshoot. PR agency Fuse sent the exclusive to Dutch show “RTL Boulevard”. After that many other European stations also aired the item. Doutze can also be seen in the “Seduce Your Skin” video for Repeat.

Mitsubishi Motors Europe launches the 10th edition of the Lancer Evolution, the flagship car of the Lancer range. The new campaign ‘control to the power of 10′ consists of an online game concepted and created by Muse, realised by Lukkien. Site visitors are challenged to complete 10 levels in which they have to prove they have control of their senses and surroundings before they can ultimately control the car. 

The goal of the game is to create awareness for the Evo 10 by attracting a new audience and reinforcing relations with existing fans. The game is already immensely popular with the target audience.

Follow this link to see the Control10 game in action.