Icemobile and Muse Agency joined forces to create a online game to promote the Red Bull Air Race in Rotterdam. For those who don’t know yet, Red Bull Air Race is a spectacular airplane racing event that takes place in major cities all over the world. This coming July 19 & 20, the contestants will race over the Maas river in Rotterdam. Special stunt planes perform daring maneuvers at dazzling speeds up to 400 km/h.
Last week Muse Agency did a shoot with Hollands Next Top Model for the Repeat summer collection. Fritz Spock was the photographer. Ananda was great to work with. More pictures will follow soon.
It’s the end of the week and a great week in Cannes has come to an end. A rollercoaster like every year. Great workshops, fantastic films, and too many parties. Unfortunately Sander missed his flight and Max broke his hand.
Today at 9:00 the winners of the Cannes Lions were announced in the categories Radio, Outdoor, Media, Media Agency of the Year and the Media Young Lions Competition. Keep your eye on the Cannes Lions website because the remaining categories like the Film Lions and the Cyber Lions will be announced in the coming days.
There is a lot of nice stuff to see on the Cannes Lions website. If you have checked out this years winners and still have some time to waste take a look at the archive.
We developed an interactive banner with a seductive bartender pronouncing visitors names on mouseover for the Jillz online campaign. The medium rectangle ran on Hyves.nl and on Sanoma’s young women’s titles. On both networks, the number of visitors clicking on the banner was nearing record-breaking for their standards.
Check out the “The Making Of” video of the banner here.
Muse Agency is very proud to announce that the online campaign is a great success. The website has been running for about a month and more visitors are finding their way to Jillz.nl every day.
A lot of work has gone into the creation of the website. Muse Agency cooperated with a selection of highly specialized partners to create the campaign site, including the viral video’s and all the technical aspects of the website.
Our creative director Sander Ejlenberg is very proud of the great work delivered by the team. Our special thanks goes out to, Fluitman.com, Us Media, Pink & Poodle, ISM eCompany and of course the marketing team @ Heineken for choosing a refreshing idea :)
Here’s a selection of the stuff that got us from working on our projects - like the Jillz website - for five seconds or longer:
Dr Martens - the famous brand of boots and shoes - has a nice campaign where visitors can design their own boots. A nice example of crowdsourcing and how to make it work for your brand. Check it out at dmbootdesign.com
We wish we could read Japanese, have friends or family there and could order this very cool Amazon branded robot made of cardboard. By the way, there’s also a very nice unbranded version. You can find them both at the Japanese Amazon store
Apple showed the new iPhone 3G during the keynote at WWDC (the major event for Apple developers) that kept us busy. And since it will be available in the Netherlands soon, we all started checking out when our cell phone contracts end to make sure switching to T-Mobile will be no problem. Guess we’re all a bunch of fans. Until it arrives in stores the iPhone 3G can be cherished at the Apple website.
While checking out our list of possible holiday destinations there was one that really seemed to stand out. It’s the El Camino Del Rey in Spain which is used as an entrance path to the famous El Chorro climbing sector. Watch the video at Brightcrove.tv.
During the Jillz online campaign, that was recently launched, several editorial items were featured on Sanoma’s major women’s sites. The goal; Creating brand awareness amongst visitors. Viva’s visitors voted for 2 weeks to choose the most seductive Jillz bartender. 40% choose Pancho to be featured in a “one of a kind” Jillz Website take-over. A man on the Viva.nl background for the first time ever! The cover girl of the print edition is normally featured on the website. The publication caused quite a stir and generated a great amount of free publicity.
Muse proudly announces that it has entered into and exclusive agreement with De Kroon Wissenraet. The two companies will focus on producing innovative cross media campaigns for luxury brands.
De Kroon, Wissenraet & Ass. B.V. is an audiovisual & multimedia communication agency based in Amsterdam. Established by its name givers in early 1995, it is working energetically to develop and produce audiovisual and/or multimedia productions for a large number of prominent customers.