Samsung Soul Campaign Featuring Livecastr!

Queensday 2008 Samsung and LiveCastr joined forces to bring LIVE broadcasting from a cell phone to the biggest screen in Europe. On the Rembrandplein in Amsterdam people were invited to broadcast directly to the screen.

A Samsung branded LiveCastr player was also available on Hyves (Holland’s number 1 community). People could stream live video to the player embedded on their profile and on the special queensday Hyves.

The campaign was a big success. Resulting in many great live streams form people all over the country and lots of free publicity.

LiveCastr is a product developed by Muse and Icemobile.

Posted By admin At Saturday 10, May 2008 SHARE

4 Comments to “Samsung Soul Campaign Featuring Livecastr!”

[...] released phones into the wild on Queens Day - photos uploaded by revelers using the new phone were shown on livestream video billboards placed in Rembrandt Square. Samsung’s approach is notable because the company used a [...]

Posted By Mobile Monday 6 Review - Why Hospitals Must Develop Mobile Tech NOW | Nexthealth At Tuesday 3, June 2008, 21:05

[...] is amongst the nominees in the category “Best Use of Creative Media” for the Samsung Share Your Dutch Soul campaign held during Queensday 2008. LiveCastr and Starcom joined forces to create a campaign that promoted [...]

Posted By LiveCastr Nominated for M&M Awards | MUSE BLOG At Thursday 17, July 2008, 8:43

[...] te trekken. Een mooi Nederlands voorbeeld hiervan is de social network marketing strategie die Muse.nl lanceerde voor de Samsung Soul [...]

Posted By Strategieforum.nl » Blog Archive » Innovatieve social network marketing strategie. At Monday 26, January 2009, 15:20

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Posted By Muse receives three SpinAwards nominations | MUSE BLOG At Monday 9, March 2009, 15:09