On April 22th sales of the new sparkling cider blend Jillz started officially. The official launch was at Panama in Amsterdam. The spectacular venue was beautifully dressed to represent the Garden of Eden. Furthermore special covers where removed from the Jillz draughts all over bars in holland. Jillz is now officially served in bars and cafes all over the Netherlands.

After several months of preparation the online advertising campaign for Jillz is almost live. Jillz is Heineken’s youngest beverage, a refreshing sparkling cider blend available in cafes and bars. Muse PR choose to reach the target audience at their favorite online hangouts. In this case the main channels will be Hyves.nl and Sanoma Uitgevers/Ilsemedia.

Read our blog or follow the Muse Agency Twitter microblog to stay on top all the latest news on this campaign.

3 days and counting before the new Muse website goes live. We’re very excited about the new site.

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